Marketing Craftmanship
NOVEMBER 17, 2011
However, the discipline also serves as an effective butterfly net, allowing you to nurture leads and ultimately seek out a relationship on a proactive basis.
Marketing Craftmanship
MARCH 27, 2013
Some B2B publications, marketing consulting firms and other 3 rd parties with a vested interest in promoting the use of white papers are capable of citing surveys, focus group results and case studies to support the tactic as an effective lead generation and lead nurturing device. White paper supporters need only be patient.
Expert insights. Personalized for you.
100 
Let's personalize your content