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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. A Grand View Research report also suggested that the global marketing automation software market is expected to reach $ 7.63 Lead Management. billion by 2025.

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

The importance of MAP to the Demand Technology Stack is also reflected in the significant size and ongoing growth of the global market for MAP software – valued at $4.06 These 112 requirements were grouped around five categories: Lead Management. billion in 2019. Operations and Reporting. Salesforce Integration.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Sample review: “The software, analytics, and support are amazing. Marketing can’t be automated.) Pricing: contact vendor. Showcase reviews: SnapApp.

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5 leading providers of enterprise marketing automation solutions

ClickZ

The global marketing automation software market was $2.4 What is marketing automation software? Any tool that helps streamline your marketing processes is considered marketing automation software. Enterprise-level marketing automation software comes with many bells and whistles. billion by 2026. Industry case study.

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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

CRM is the fastest-growing enterprise application software category for a reason — it works. Leverage Artificial Intelligence (AI) AI can assist your CRM strategy in a myriad of ways such as customer service assistance, lead management, and best course-of-action analysis. This is where CRM systems come into play.

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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. Marketo COULD HAVE been acquired by one of several enterprise application vendors that simply don’t get marketing. Adobe GETS marketing. And that’s a good thing.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Actually I don’t know why I find the contrast between Pardot and Marketbright intriguing, except for the implication that marketers can be divided into two simple categories, SMB and Enterprise, and no further distinctions are necessary. What’s odd about the SMB vs. Enterprise dichotomy is that both sets of systems are quite similar.