Lead Management Marketo SEM White Paper 
Ambal's Amusings
FEBRUARY 18, 2010
Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. The four most effective vehicles for inbound marketing are: Paid Search (SEM). Brian Carroll's blog B2B Lead Generation Blog.
Marketing Insider Group
JANUARY 24, 2013
Marketo – Marketo.com – Marketing software. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Write case studies, eBooks, white papers, etc. 20+ years in B2B direct marketing, demand gen, and lead management.
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Ambal's Amusings
OCTOBER 15, 2009
Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.
The Point
JANUARY 6, 2014
If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Improve SEM conversion rates. Sure, they’re fun and don’t have the gravitas of a 19-page white paper or industry report.
Kapost
OCTOBER 31, 2016
2) Content Management Systems (CMS). Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Example: Marketo. 7) Search Engine Marketing (SEM) and Keyword Research. Example: Salesforce. Example: AdStage.
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