The Point

MARCH 3, 2010

Not only does this serve to break up what otherwise might be a stream of white papers and webinar invitations, pushing out blog content via email has consistently shown to generate more blog traffic, expand the blog’s reach (through social sharing), and spawn additional subscribers via email, RSS and Twitter.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Adobe Experience Cloud Blog

MARCH 3, 2011

Communicate with leads in time. Too many companies lose business because of lack of timely follow up on leads. Save time by using marketing automation software that incorporates lead management , inclusive of crucial activities such as lead scoring and lead nurturing.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Adobe Experience Cloud Blog

FEBRUARY 25, 2011

In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? Does Your Drip Marketing Leak Leads?

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

LEADership

OCTOBER 8, 2013

Over the past 5 years or so, marketers have largely been obsessed with ways to drive more traffic online. Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic.

Conversion 40

Conversion B2B Thought Leadership Lead Scoring Lead Ranking 40

Adobe Experience Cloud Blog

MARCH 7, 2011

A company that has both sales and marketing firing on all engines can expect the lead management process to adapt easily to the changing market, especially when integrating automated marketing tools. When sales is closing, everybody shares in the spirit of success and motivation.

Top of Funnel 48

Top of Funnel Lead Scoring Lead Ranking Marketing Management 48

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Offering a subscription service gives your visitors an easy way to sign-in to receive regular blog updates through email and RSS feeds. Sure, there’s software that can pull content off the internet for you.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Adobe Experience Cloud Blog

APRIL 14, 2011

The better marketing automation solutions include features such as: marketing analytics, real-time tracking and alerts, data warehousing, marketing dashboards and integration with existing technologies including your CRM.

Lead Scoring 48

Lead Scoring Lead Ranking Lead Nurturing Sales Cycle 48