Adobe Experience Cloud Blog

JULY 18, 2012

No, it is not the latest disease that can be treated with a prescription drug with dozens of side effects including death as we see on television all the time! MOFU is the M iddle O f the FU nnel stage in a marketer’s lead funnel or revenue cycle. Create specific lead nurturing campaigns for different personas.

Top of Funnel 48

Top of Funnel Marketing Automation Services Marketing Automation Automation 48

Hubspot

MARCH 5, 2012

Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools. 3) Attract Trade Show Attendees With Content.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Hubspot

MARCH 12, 2012

No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in. What do you hope to accomplish with your lead management program? 4) Implement a Lead Management System.

Lead Management 28

Lead Management Work Management Marketing Management Lead Scoring 28