Lead Generation, PointClear and ROMI

Dear CEO: Fix these three things and increase revenue

ViewPoint

JUNE 28, 2018

A deeper dive pointed to the fact that the relatively low cost per lead was offset by the relatively poor quality of the leads as indicated both by the percent of qualified leads generated, 1.28% as a percent of raw leads, and the overall percent of qualified companies. Almost 47% of sales reps miss quota.

Enterprise Management

Enterprise Management Work Management Marketing Management Sales Qualified Leads

What Percent of Leads Should Sales Close?

ViewPoint

AUGUST 2, 2017

Cost per Lead (based on $61.50/hour Break-Even Close Rate (1 / (Margin per Deal / Cost per Lead)). Close Rate Required for 10x ROMI*. ROMI = Return on marketing investment. In my opinion, this approach is too simplistic, and doesn’t account for variety of variables such as deal size, margins and lead rate.

Sales Qualified Leads

Sales Qualified Leads Lead Scoring Lead Ranking ROMI

B2B Marketing Zone

Dear CEO: Fix these three things and increase revenue

What Percent of Leads Should Sales Close?

Webinars

Stay Connected