Marketing Insider Group
NOVEMBER 4, 2010
Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).
Marketing Insider Group
NOVEMBER 4, 2010
Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).
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WebMarketCentral
AUGUST 1, 2007
Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) Next: Viral Marketing Caveats and Links ** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0, in your booth.
Industrial Marketing Today
JULY 14, 2010
Sifting through the mountain of web content and finding the tastiest, choicest bits for your readers is a great way to build trust and authority with them, and to become a valuable resource for them on any particular topic. You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context.
WebMarketCentral
JULY 30, 2007
At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct†button to watch the desk get crushed. In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads.
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