Biznology

APRIL 6, 2016

Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes. Our latest study published this week shows that prospecting data is surprisingly accurate—well over 90%. It’s a mess.”

PointClear 80

PointClear Work Management Marketing Management List Brokers 80

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Simplistically, there are two sources of lists – internal and external.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Optinmonster

MAY 9, 2024

Here’s one of my favorite case studies on how email offers the best ROI: Before using OptinMonster, Stays.net only converted 1% of blog visitors to their email list. However, after the brand succeeded with its email list, it converted an average of 39.74% of visitors into trial users. Don’t do it. Not sure where to start?

Ad Building 89

Ad Building Ad Exchange List Brokers Email Marketing 89

Online Marketing Institute

JULY 31, 2009

BtoB magazine and the Sales Lead Management Association reported last week that 45.4% of the 273 corporate marketers they surveyed in May 2008 plan to increase spending on lead-generation programs in the second half of 2008.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40