Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Drift is the world’s leading conversational marketing platform. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

JANUARY 17, 2020

Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers. According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

AUGUST 6, 2019

Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects. Oftentimes, brands might also leverage business segmentation, taking into consideration factors like industry, company size or annual revenue.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

In fact, according to a report by Top Rank Marketing, only 30% of the content marketers see their content strategies as effective & only 46% of the marketers have a documented content strategy. When it comes to B2B marketing though, the content marketing landscape is competitive.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 16, 2019

Besides, Word of Mouth Marketing (WOMM) i.e. reviews about a particular company on several review websites such as yelp.com, as well on the primary domain of a business & reviews about the buying experiences of the customers, also have decisive impacts on the buying decisions of the prospects. By combining the three Ps viz.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

SEPTEMBER 20, 2019

Highly qualified leads can be generated using a viral content strategy. Oftentimes, targeting is helpful only segmentation of persona has been properly done. The pieces of content that help people to stay in touch with each other & lead to mutual growth or prosperity (on an intellectual level for example).

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. The prospects are also segmented into several clusters based on their vital data & are targeted across omnichannel.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45