Lead Generation - B2B Marketing Zone

Inclusive Relevance: Your Content’s Job Description

Marketing Interactions

JULY 25, 2019

Marketing cares about lead generation and brand awareness. HR cares about user adoption and how much training it may take to get folks on board and what happens if everyone doesn’t adopt the solution. Product needs regional teams to work better together to get products to market faster. Sales cares about winning net-new logos.

Relevance

Relevance Work Management Marketing Management B2B Sales

Use Questions as Your Framework for B2B Buyer Enablement

Marketing Interactions

NOVEMBER 2, 2021

This is a much better use of content development resources than creating new content just because you need to post to the blog or need a pillar asset to drive lead generation. As you identify gaps, insert rows with questions, answers, and takeaways to close them and identify the content you need to create.

B2B

B2B B2B Sales Webinar Metrics Buy

B2B Marketing Zone

Marketing Interactions

Inclusive Relevance: Your Content’s Job Description

Use Questions as Your Framework for B2B Buyer Enablement

Webinars

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