Hinge Marketing

MARCH 28, 2014

The type of content I’m talking about here can be blogs, articles, social media posts and shares, webinars, ebooks and the like. We talked with high growth firms to find out which techniques they ranked as most effective in their online lead gen efforts, and search engine optimization topped the list (see figure below).

Budget Programs 48

Budget Programs Webinar Metrics Marketing Budget Content Marketing 48

Webbiquity

FEBRUARY 16, 2016

The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed. Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. 4% say their lead-generation programs as not effective at all.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

JULY 9, 2010

I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Which lead gen tactics work best?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Which lead gen tactics work best?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100