Industrial Marketing Today

FEBRUARY 12, 2012

Are evaluation or engineering kits part of your lead gen and nurturing programs? Create valuable case studies from trials, especially useful if you are entering a new market. I see this as a, wait for the cliché – a win-win situation for the manufacturer and the customer.

Lead Nurturing 60

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 60

Industrial Marketing Today

MARCH 17, 2011

Here are some suggestions for repurposing existing content to make them reader-centric while driving lead gen and sales for your company: Drive traffic back to product pages on your site by turning Frequently Asked Questions (FAQs) into individual “how-to” blog posts.

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Industrial Marketing Today

JULY 9, 2010

I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over. I found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 4, 2011

Various studies and my own experiences with industrial clients show that filling the top of the lead-gen funnel is still the number one goal. A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. Source: HubSpot).

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60