Online Marketing Institute

JULY 31, 2009

These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. Well, people don't want or need these annoying interruptions anymore. I did a round up on the solutions I found, and considered, that link is included above.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

DECEMBER 21, 2010

HTML makes an email more interesting and when used properly can generate response rates up to 35% higher than plain text. Landing Page - A lead capture page on your website that is linked from an email to provide additional information directly related to products or services promoted in the email's call-to-action.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28

Hubspot

FEBRUARY 17, 2012

Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28