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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. A conversion path is a series of website-based events that facilitate lead capture. 96) Workflow.

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How to Nurture and Convert Leads with Email Automation

Mailmunch

Increasing AOV hikes your income without you bringing in new leads. Research by Invesp showed nurtured leads make 47% bigger orders than non-nurtured leads. Triggers Word-Of-Mouth Marketing (WOM Marketing). Download a resource? Automate your lead nurturing campaigns from the prospects’ first touch.