The Ultimate Dictionary of Marketing Terms You Should Know
Hubspot
MARCH 10, 2016
A conversion path is a series of website-based events that facilitate lead capture. In its most basic form, a conversion path will consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank you page where a content offer resides.
28 
Let's personalize your content