article thumbnail

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

article thumbnail

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The A-Z Guide to B2B Lead Generation

NuSpark Consulting

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Don’t take conversion strategy lightly. D- Demand Generation. These are all those activities that together drive interest and engagement in your firm’s products or services.

article thumbnail

Marketing Counterpoint: Why PR Does Help Sales

Hubspot

Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’). These landing pages all had CTAs and forms for lead capture.

PR 28
article thumbnail

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.

article thumbnail

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.

Facebook 167