Remove Lead Capture Remove Lead Gen Remove Microsite Remove Public Relations
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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

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Marketing Counterpoint: Why PR Does Help Sales

Hubspot

Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’). These landing pages all had CTAs and forms for lead capture.

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