SnapApp

AUGUST 20, 2015

When Marketo utilized a five-field form versus a nine-field form, they decreased their cost per lead by $10 and increased conversion rates by 3.4%. Interactive white papers, quizzes, and assessments can do both — and without dramatically affecting your cost per lead. Yes, you read that correctly.). Just ask Infinio. .

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48

Valasys

DECEMBER 2, 2019

In a knowledge-based & experience-driven economy, marketers need to scrutinize the B2B marketing examples making a difference in the marketplace & learn from competitive benchmarking. Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

KoMarketing Associates

AUGUST 3, 2017

As they move into interest and evaluation, they will often download a white paper or study from the company’s website. At this stage, marketers can work with sales and support to create a robust FAQ or knowledge base that employees and potential customers can access.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Albacross

APRIL 24, 2019

What’s more, as you create valuable and engaging content that’s relevant to your prospects, you will over time develop a valuable knowledge base that will get linked to by relevant websites and help you new segments of your audience. Clients’ Referals. Hoot Suite.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

SnapApp

DECEMBER 12, 2017

Enrichment data collection and improvements in natural language processing will make chatbots a more targeted and convenient resource for lead education than even knowledge bases or static content. . Search and knowledge bases will ultimately become secondary resources after these tools. You visit a website.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Runner-Up: Element.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89