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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. So should you rent, buy or build an email list? This guide will get you started.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0