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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

“The promise of social CRM says that companies are truly listening to their customers wherever they are, responding, anticipating and making the commitment to improve products and services.”. One very vital element of social CRM is social selling, which leverages Web 2.0 technologies to provide sophisticated sales insight.

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True Social Selling

Adobe Experience Cloud Blog

   Social selling is the use of web 2.0 technologies merged with traditional sale strategies, enabling sales to prioritize their time again, and help serve as experts in the product selection process instead of just serving as negotiators.   But there are many misconceptions about its use.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

Write an article (or articles) for Google Knol on topics pertaining to your product or service. Upload company-related photos—you, other executives on your team, your building, your products, screenshots (if there is any software component to your product), your logo, etc.—to Tags: Interactive PR Web 2.0

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Study shows Twitter users are powerful consumers , October 4, 2010 A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. This is my final post on the skewed Web. Tweet This!