Digital B2B Marketing

article thumbnail

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. Media buying email lists Email email lists list builds List Rental' Expect to pay anywhere from a $0.50 per contact for purchased lists, with some specialized (and much higher quality) sources costing as much as $3 per name. Renting a B2B List.

Buy 100
article thumbnail

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

They are widely used in planning discussions, in agency briefs and in the media, but they no longer clearly communicate your intent. A best practice guide, vendor comparison, industry perspective and even a sell sheet have been lumped under the heading of whitepaper by many marketers. Our ROI was -25%, yikes! These are not empty terms.