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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

SEPTEMBER 10, 2013

per contact for purchased lists, with some specialized (and much higher quality) sources costing as much as $3 per name. Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Renting a B2B List.

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B2B data decay and list rental – buyer beware!

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Contact media sequence and frequency. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Offer for response. Creativity.

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