Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire. Focus on the quality of my leads, not the quantity. Make sure I get the most out of my content, since it’s expensive to create.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Example: Marketo. Example: Salesforce. 2) Content Management Systems (CMS). But content without structure would be chaos. 5) Outreach and Promotion.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48