Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Adobe Experience Cloud Blog

JUNE 27, 2010

Providing the option to pass back leads to marketing for further nurturing. Using RSS to send different types of prospect information into one system. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. Using Outlook to reach prospects and sending data to their CRM.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48