Internet Marketing Lead Management Marketing Automation Salesforce.com 
Customer Experience Matrix
FEBRUARY 13, 2014
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.
Customer Experience Matrix
JULY 30, 2009
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.
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Biznology
JANUARY 23, 2013
To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Photo credit: Wikipedia. A new direction in B2B lists.
The Point
SEPTEMBER 6, 2011
When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. All this presents real challenges for both demand generation and lead management.
NuSpark Consulting
MAY 28, 2011
Dear Bob, It’s Paul in Marketing. Your definitions of quality leads differed from ours. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads. You guys only knew the basics of Salesforce.com. So you have your CRM syncing with our marketing automation system.
NuSpark Consulting
MAY 28, 2011
Dear Bob, It’s Paul in Marketing. Your definitions of quality leads differed from ours. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads. You guys only knew the basics of Salesforce.com. So you have your CRM syncing with our marketing automation system.
Customer Experience Matrix
APRIL 1, 2009
But the technology is nothing special: a page tag sends the visitor’s IP address to DemandBase, which looks up its owner in standard Internet registries. It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. But they don’t intend to become a lead management system.
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