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Marketing Craftmanship
MARCH 16, 2012
If you’ve been interviewed on CNN or the local news, post that video on YouTube , and be sure to include a written commentary that gives your video additional context and marketing value.
Marketing Craftmanship
DECEMBER 11, 2014
Erosion of journalism’s mandate has accelerated with the growth of “brand journalism,” which is content specifically created to promote commercial interests, very often in a non-transparent manner. And Edward R. Murrow is not pleased. So is there a price to be paid for the loss of a free and independent press?
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