ANNUITAS

AUGUST 19, 2022

failure to orchestrate interactions across sales, marketing and customer service. With more open communication, transparency and flexibility can flourish …” LinkedIn : “Having an understanding of what a customer wants, building trust with them and listening to their needs are vital skills of a CGO.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

ANNUITAS

MARCH 21, 2023

Interactive Webinars Drive Closed Loop Virtual Event Management and Measurement As virtual events remain a common element of go-to-market efforts in the post-pandemic economy, Adobe has made significant improvements to the integration between its Adobe Connect webinar tools and the core Adobe Engage product.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ANNUITAS

AUGUST 27, 2020

We’ve all been there – we see a catchy headline on LinkedIn or Google, we click through only to be greeted with a form asking for the equivalent of your life story. Sure, if that article will answer a BIG question for you, you’ll clench your jaw and fill it out. However, more often than not, it’s isn’t worth it.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

ANNUITAS

MARCH 4, 2020

Maria Pergolino — a seasoned software CMO and Marketo alumna notes in a LinkedIn post : Some have said demand generation is different from Growth Marketing because demand generation only focuses on top of funnel and Growth Marketing or growth hacking covers the entire funnel including their time as a customer.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

OCTOBER 7, 2020

We all see our LinkedIn Profile stats, but is anyone changing behavior based on it? Think about gamification’s impact on some better web or interactive experiences you might have experienced recently. When there is value, it often becomes more integrated into a better overall approach. Which brings us to ABM.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

ANNUITAS

SEPTEMBER 15, 2020

Orchestrating customer journey engagement is about educating a prospect along his or her journey and coordinating points of interaction both on and offline in order to achieve a 360-degree view (see the blog post: What is Demand Marketing ?). For example, at ANNUITAS, based on our own buyer research I know that my buyer is on LinkedIn.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

AUGUST 4, 2015

Maybe they learn of best practices from LinkedIn groups or narrow their selection sets via vendor web sites. Make sure your program is listening for and responding to interactions across channels. At different stages of the buying cycle, buyers look to different sources for information.

Content Marketing 100

Content Marketing Buyer Personas Buying Cycle Demand Generation 100