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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. This shift to intent-driven email campaigns has helped us dramatically increase our email performance and opportunity creation rates.

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10 Best Lead Generation Tools to Drive High-Quality Traffic in 2023

Single Grain

61% of marketers consider generating more traffic and new leads to be their biggest challenge. Use lead generation software — that’s what! When people show interest in your business, these tools notify you so that you can get in touch with leads, convert them and drive more revenue. What Is a Lead-Generation Tool?

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5 Do’s and Don’ts to Address Zoom Anxiety and Fatigue

Full Circle Insights

Here are some Full Circle secrets we’ve learned over the last year that can help reduce Zoom anxiety and fatigue: Don’t look at yourself: Zoom meetings can trigger “mirror anxiety” — a stress-inducing self-consciousness. Designing a Lead Lifecycle. MQL vs Revenue-Based Demand Planning. Lead-to-Account Matching Buyer’s Checklist.