Terminus

APRIL 30, 2019

Gathering account intelligence typically involves a four-pronged approach of Fit, Intent, Relationship, and Engagement (FIRE) data, which will be outlined in more detail later on. Typically, account-based marketers leverage a three-tier system: Tier 1 accounts are perfect ICP* fits, similar to your highest value customers.

Account Based Marketing 31

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 31

Full Circle Insights

JUNE 30, 2022

Want to know more about how leads from new Outreach campaigns are tracked in your marketing funnel? We’re using Full Circle, so the info needs to come in the form of a new campaign member — that way, it’ll activate the lead or contact. Next, we have to determine if the person involved is a lead or a contact using a Decision element.

Marketing Attribution 52

Marketing Attribution Sales Management Lead Ranking Outreach 52

Full Circle Insights

JULY 12, 2021

Here are some Full Circle secrets we’ve learned over the last year that can help reduce Zoom anxiety and fatigue: Don’t look at yourself: Zoom meetings can trigger “mirror anxiety” — a stress-inducing self-consciousness. Designing a Lead Lifecycle. MQL vs Revenue-Based Demand Planning. Lead-to-Account Matching Buyer’s Checklist.

Lead Ranking 88

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution 88