sales-opportunities Intent Lead Scoring Marketing Automation Reachforce 
NuSpark Consulting
DECEMBER 18, 2011
Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Sales people can be alerted immediately when activity occurs. Here’s ReachForce.
Adobe Experience Cloud Blog
APRIL 7, 2016
Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. He spoke about “Lead Generation: Strategies that Kill the Competition.”. Lead Scoring. Asset Scoring.
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