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Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

All of these intent signals once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving. The value of this data to your marketing team cannot be overstated.

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Let Search Intent Lead the Way: 5 Intent Data Use Cases

DealSignal

All of these intent signals, once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving. The value of this data to your marketing team cannot be overstated. Retargeting and remarketing.

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You’re making it way too hard for prospects to buy your product

MKT1

If you fix your demo request flow—aka the stages of the funnel between lead and closed won—you’ll drive more revenue. I’ll discuss improving your homepage, pricing page, and conversion flows. Examples: Vanta uses lead-enrichment tool and only shows first and last name field if they can’t find a match.

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