markempa

JULY 6, 2017

The five major stages of a lead management process include the following: Lead capture – Get inquiries/leads into a centralized database for scoring, qualifying and nurturing. Lead qualification and scoring to determine readiness (Are they a fit? Are they sales-ready?).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

MKT1

JULY 13, 2023

Neither Devon or Halley are engineers, yet they built 50+ dynamic web pages that update based on data in Airtable plus a lead capture flow—in less than 2 weeks. Generates high-intent leads: If someone is looking for this information, they are likely in a relevant role and don't yet have a solution like Anrok.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Adobe Experience Cloud Blog

MARCH 16, 2015

Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads. Sending healthcare traffic to a personalized version of a web page: 123% increase in content engagement. Purchase Intent : Lead Identification. And the results?

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48