Intent Leads Lead Capture Personalization Purchase Intent 
markempa
JULY 6, 2017
The five major stages of a lead management process include the following: Lead capture – Get inquiries/leads into a centralized database for scoring, qualifying and nurturing. Lead qualification and scoring to determine readiness (Are they a fit? Are they sales-ready?). Technology Support.
Adobe Experience Cloud Blog
MARCH 16, 2015
Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads. Sending healthcare traffic to a personalized version of a web page: 123% increase in content engagement. Purchase Intent : Lead Identification. And the results?
Expert insights. Personalized for you.
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