Intent Data Psychographics Purchase Intent Traffic 
Valasys
MAY 3, 2019
Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Sources of Intent Data.
FunnelEnvy
SEPTEMBER 18, 2023
Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. Psychographics: Interests, values, lifestyle, personality traits.
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Strategic-IC
DECEMBER 16, 2020
Branded web traffic and engagement interactions (such as email open rates, percentage of content consumed, engagement, etc.) First-party data. This is your data in your CRM. This insight is called engagement data, and can be a strong indicator of intent. Intent data. Psychographic data.
Strategic-IC
DECEMBER 16, 2020
Branded web traffic and engagement interactions (such as email open rates, percentage of content consumed, engagement, etc.) First-party data. This is your data in your CRM. This insight is called engagement data, and can be a strong indicator of intent. Intent data. Psychographic data.
SalesIntel
APRIL 16, 2021
Psychographic. With SalesIntel, you can get access to comprehensive B2B data for ABM , which includes technographic, behavioral, and firmographic data for US-based and international businesses. Psychographic customer segmentation. Produce data-driven customer profiles. Firmographic. Technographic. Geographic.
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