Valasys

JUNE 25, 2019

According to a report by Resourceful Selling, 91% of the top-performing sales organizations collaborate across all departments to close sales leads. On the flip side, a study from Marketing Sherpa shows that only 56% of the marketers check for the validity of their leads before passing them on to their sales teams.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 24, 2019

With the increase in the number of users on social media & with the development of automated & semi-automated tools to harness data from social media platforms, social media has now become an invisible platform for acquiring, nurturing & converting leads. Local Marketing: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

SEPTEMBER 25, 2019

Most content syndication publishers have a range between $20 – $80 Cost Per Lead (CPL). The marketers need to assure that they allow the inline links and an author byline that leads back to the primary domain of a website. The brands need to have systems in place to track & capture leads generated through syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. Several machine learning algorithms are being developed for tracking the implicit intent-signaling.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

JULY 16, 2019

” Data harnessing & housekeeping from multichannel campaigns lies at the heart of impactful B2B content marketing practices. However, it’s important for companies to streamline the data & use it only in conjunction with the most relevant business KPIs of an organization.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. That is behavior-based marketing, which uses user activity to target potential leads. Campaign A specific series of activities used to market a product.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95