Inbox Insight

MAY 31, 2024

What are the biggest B2B lead generation trends? Before outsourcing your lead generation to a provider, it’s worth reviewing the industry from a trends perspective. Shared KPIs based on target account engagement, rather than generic lead volume, also unite sales and marketing around a common goal.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

DealSignal

MARCH 2, 2024

Multistep campaign: email/phone / social media 5. Intent data for enhanced sales enablement 6. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Intent data comes to the rescue in this scenario as well, by allowing you to vastly improve the process of lead qualification.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Multistep campaign: Email / Phone / Social media.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

DealSignal

FEBRUARY 1, 2024

Read on for our B2B marketing trends for 2023. B2B Marketing Trends: Tactics to Deploy in 2024 Ethical data collection In the evolving landscape of B2B marketing, ethical data collection emerges as an indispensable skill set. Consider making short, casual 30-second videos that are easily shareable on social media.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

DealSignal

JANUARY 31, 2023

Read on for our B2B marketing trends for 2023. B2B Marketing Trends: Tactics to Deploy in 2023 Creating video content “If ‘Content is King’, video content is the crown,” says Marcus Clarke, Founder at Searchant. “Optimization of video content will be a big digital marketing trend for 2023.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing Management 52

DealSignal

FEBRUARY 26, 2024

If you’re buying email lists or B2B contact data from a third-party vendor, be cautious and ask your vendor how they verify their data. If you’re unsure of what you should be asking to ensure that you’re getting accurate data, you can check out our Checklist of Questions to Ask B2B Data Vendors. Provide options to subscribers.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52