PureB2B

MAY 13, 2022

For example, BI may reveal that an organization needs to focus more resources on lead nurturing. Meanwhile, data analytics can dive deep into which leads should be prioritized based on their past behavior and intent data. Descriptive vs. Prescriptive Analytics.

Analytics 62

Analytics Work Management Marketing Management Allocation 62

DealSignal

FEBRUARY 23, 2023

It’s also important to include a header and footer in your email design that includes your contact information and social media links. This makes it easy for your subscribers to get in touch with you and follow your company on social media, which can help build brand awareness and drive engagement.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

DealSignal

DECEMBER 28, 2021

The goal of any demand generation manager or marketing lead is to create brand awareness and interest. When interest is created, your audience is more likely to visit your website or social media, click on ads, or visit landing pages. You should also distribute this content on multiple channels, like email and social media.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

DealSignal

MARCH 22, 2023

3 Personalize lead nurture campaigns Speaking of audience segments, another big lead strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JUNE 3, 2021

3 Personalize lead nurture campaigns Speaking of audience segments, another big lead generation strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

DealSignal

DECEMBER 27, 2021

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. 59% of B2B marketers prefer email for lead generation.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

DealSignal

FEBRUARY 26, 2024

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. 59% of B2B marketers prefer email for lead generation.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52