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99 B2B Marketing Statistics to Back Your Bets

Televerde

Earned media (press, word of mouth, peer-to-peer referrals) drive 4X the brand lift of paid media (Bazaar Voice, 2019). According to InsideView, by the year 2020, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes. Insideview, 2018). (Social Media Today, 2019). IBM, 2018).

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. This problem is very intriguing and in my humble opinion existing processes and solutions are either rudimentary or broken. The topic is ROI measurement of Marketing initiatives.