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The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

According to a study from MarketingSherpa, here are the top priorities of today’s CMOs: Achieving or increasing measurable marketing ROI. Example Solutions: InsideView , FirstRain , DiscoverOrg. Tech Solution: Social media monitoring. Optimizing the sales funnel. Gaining greater insight into our audience. Did You Know?

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10 Best Sales Intelligence Tools to Consider for Your Business

SalesIntel

A study by ScaleX proved that sales reps are 7x more likely to reach prospects using SalesIntel work mobile numbers compared to switchboards and even direct desk phones. InsideView. InsideView’s Go-To-Market Decision Engine assists you in identifying growth prospects for your business. Try SalesIntel for Free.

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Amazing Account Based Marketing Tactics for Your Entire Funnel

Vidyard

InsideView and CRUSH Reports allow them to see deep insights on the accounts they are targeting. Once they’re into the evaluation stage we serve up case studies – PDFs and videos. I’m guilty of this — I like social media, so I run with it. Whatever you can get your hands on.”. Step 4: Work Your Channels.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. What’s the Best Social Media Monitoring Tool? in the 1960s. in the 1960s. I like Mitch.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# How Is PR Changing?

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. There are so many studies that talk about the need for CMOs and VPs of Marketing to quantitatively measure the postive impact of Marketing on a company's top line. Alive and Kicking!

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78 Tweetable Moments From Social Media Plus #SMPlus

Marketing Insider Group

This week I attended the Social Media Plus conference in downtown Philadelphia, PA and for the second year in a row, the organizers of the event did an amazing job bringing together some of the best minds in social media in both the speakers and the attendees. What is the ROI of social media? Forrester Study. bengrossman.