markempa

JULY 26, 2016

For example, a SaaS company I worked with that sold product management software and discovered a trigger event was when a CEO started publicly talking about innovation. I’m going to share how you can detect and use trigger events to focus your account based marketing, lead generation, and sales approach.

Lead Scoring 84

Lead Scoring Lead Ranking Account Based Marketing Leads 84

The Point

DECEMBER 16, 2011

If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. Let’s consider your options: List Rental.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40