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Martech stack utilization is a misguided metric (when it’s disconnected from value)

chiefmartech

Back in the early days of martech, there was an apocryphal statistic that most marketers only used about 15% of the capabilities of their marketing automation systems. (I I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.)

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

We also compare and contrast sales enablement vs. marketing automation and break down how these two technologies complement one another. Bucket number one would be your company might be using email marketing. of email marketing. Definitely sales can benefit from using marketing automation. Transcription.

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. So what does it really do? And those forms are like magic.

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The Seven Needs of a Content-Centric Marketing Organization

Content Standard

A further 38 and 36 percent, respectively, say they have one but it’s not written down—which is the content marketer’s equivalent of the dog ate my homework. It’s a need so obvious you’d think it didn’t need articulating (though clearly it needs articulating; see the stats above). Dear Insert First Name.

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Most Popular Multivariate Testing Tools in 2021

Convert

Need a high volume of traffic to run, especially if you want stat sig so that you can trust your results and not see false positives or negatives (type 1 and type 2 errors), and stat power to measure smaller % lift. They have a resource hub with tips, video tutorials, help community, and more. The Cons of Multivariate Testing.

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The 26 Best WordPress Plugins

Webbiquity

A multifunction plugin that provides social sharing, traffic stats, security, downtime monitoring, image optimization for speed, and plugin management. Sample review: “A free resource to create links for quotes or images that automatically populate a person’s twitter message box, simplifying sharing to just one click. ” — SnapApp.