Martech stack utilization is a misguided metric (when it’s disconnected from value)
chiefmartech
MAY 27, 2019
Back in the early days of martech, there was an apocryphal statistic that most marketers only used about 15% of the capabilities of their marketing automation systems. (I I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.)
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