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A guide to the wedge marketing strategy

MKT1

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

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The Number One Reason for Sales and Marketing Misalignment

Pam Didner

Sales and marketing ask different questions which leads to different data needs. What can we do to solve the fundamental differences between sales and marketing? Explain why sales and marketing are different. Show how ABM can tie sales and marketing together. Marketing focuses on Who, What, and When. Who are they?

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Marketer of The Month Podcast- EPISODE 193: Instant Cash, No Strings: How PayFlow is Disrupting the Payroll Market

Outgrow

EPISODE 193: Marketer of the Month Podcast with Benoit Menardo Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Benoit Menardo for our monthly podcast – ‘ Marketer of the Month ’! About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Pay-per-click advertising, also called “paid search,” is a model that lets marketers place ads on an ad platform, paying the platform each time someone clicks the ad.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “.

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Taking Local Inventory Online: An Interview with Pointy’s Mark Cummins

Moz

And so I ended up going to 3 different shops in search of this particular product. It felt like there was a huge gap there that search engines could help with, but they weren’t. I had been working at Google developing what became Google Lens (Google’s image recognition search feature). This chat with Mark explains why.

POS 48
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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.