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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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Marketers: What should you focus on in 2022?

Martech

Then the Delta variant threw everything into flux again, followed by Apple’s Mail Privacy Protection, inventory shortages, the Great Resignation, and Omicron. These include your acquisition strategy, welcome/onboarding, promotional emails, marketing automation for transactional and triggered messaging, and your opt-out process.

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How Marketing Compliance Fits Into Your Marketing Strategy

BenchmarkONE

Think of marketing compliance like any other marketing best practice – the rules and guidelines are there to help you build trust with your customer base and get the most out of your marketing efforts. . Using reputable email marketing software will help make sure you have these protections in place for your email strategy.

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Connecticut Data Privacy Act: How We Make Sure Convert Remains Compliant

Convert

With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA” , Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. – Opt-in.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Let’s check out more… Types of Heatmaps Heatmapping has been adapted to represent different types of data in a way that makes perfect sense. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. Can they easily find the information they need?

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Foundations of Data Privacy in Email Marketing

Litmus

Whether you’re new to email marketing or need a refresher—we made it easy for you to get informed and prepare for the future. Foundations of Email Privacy Whether you’re new to email marketing or a seasoned pro, you have to be on top of privacy matters. We’ve made it easy to get informed in just four lessons.

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