Tony Zambito

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The New Social Buyer Ecosystem

Tony Zambito

  What I do know is that the sources of information is abundant but can be overwhelming.  Social Media/Internet: “The game changer has been that with the Internet and Social Media you can really cull information together about products, solutions, companies, and the likes.    Not sure I get it. 

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The Research Methods of Social Buyerology

Tony Zambito

  Coincidently, my thoughts come at a time when the LinkedIn IPO and valuation has sent a ripple effect in the B2B business community.    Multi-disciplinary approaches yielding new understandings will inform B2B organizations on adapting to as well as aligning with the evolving networked behaviors of social buyers. 

Research 100