Chris Koch
MARCH 19, 2010
Find and track the relevant conversations in social media and online. Monitoring can be used to discover customers and prospects that are most relevant for your offerings by observing the patterns and topics of their conversations. You want to have someone knowledgeable get involved in the most important and relevant conversations.
Chris Koch
JANUARY 8, 2010
By creating content that offers relevant, timely, and useful ideas and education for buyers at all stages of the buying process, we create the incentives for buyers to engage with us in conversation and community. That means social media are extensions of our content development and dissemination processes.
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Chris Koch
JULY 10, 2009
As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.)
Chris Koch
AUGUST 3, 2010
When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Here are some of the qualities that social media voices should have: (More) Informal. Lack of relevance is a ticket to deletionville. Grammatical.
Chris Koch
AUGUST 3, 2010
When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Lack of relevance is a ticket to deletionville. More) Informal. After all, the tools themselves are dead simple. Empathetic. Everybody loves a scoop.
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