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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

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Getting More Out of Each Click, Part 2: Docmetrics

WebMarketCentral

On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? Are they actually reading your content?

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