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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.). As an example, here’s one I wrote about records management.

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CMO Perspective: Breaking Free from the B2B Dark Ages – A Brief History

SalesIntel

The LinkedIn Takeover Let’s talk about Jigsaw – not the horror movie, but the platform for collecting crowd-sourced business data. Back in the day, Jigsaw was the place for anyone looking to gather public data sets that could help in all sorts of business and research endeavors.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.). As an example, here's one I wrote about records management.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I’m sure I forgot a few. Among other stuff.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

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LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. The system also tracks lead movement through sales funnel based on a combination of its own data and information imported from CRM. See my recent list of demand generation vendors for an overview of competitive pricing.)

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