The Point

DECEMBER 16, 2011

Renting a list, as the term implies, means 1) you only get to use the emails once, and therefore only acquire contact information if the prospects actually respond to your message, and 2) you never actually see the list. List rental is the traditional (and some might say: outdated) way of acquiring marketing lists.

De-duping 100

De-duping Buy InsideView Broadcasting 100

markempa

MARCH 30, 2007

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. These lists include all of the demographic data typically needed, and have extended contact information.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Information sharing and education. New Editorial Rules Nod to Content Marketing , October 22, 2010 In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years. Jigsaw (10).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40