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The Complete Guide to Multivariate Testing

Convert

An outstanding example of this comes from iProspect , a Convert Partner Agency. The agency ran a test that featured pricing page information. Their experiment featured: A control with no pricing information, Variation 1 with a low starting price, Variation 2 with a high starting price.

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Banner Ads Work; Really

NuSpark Consulting

More information can be found on their website at www.vizu.com. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. Like pay-per-click ads, strong call-to-action creative with unique landing pages are essential to drive traffic from banner campaigns.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar. How can you accomplish all that?

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Humans of Marketing: Cameron Muir

Conductor

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. Keyword data and search volume and all of the key ideas that SEO revolves around could have informed that decision and avoided that kind of issue. I love reading.

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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . Goals are a prerequisite for attribution, so be sure you have the necessary goals set up in order to accumulate enough data to make an informed decision on the best model for your business. . . Best use case.

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Top 25 Content Types for Inbound Marketing

ClearVoice

You’re not only creating content for a specific audience, you also have to reach them with the information at a time that feeds into their needs. It doesn’t make sense to ask readers to engage on your poll on Facebook if what you really want is for them to click through to a blog post filled with backlinks to product pages.

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Top 25 Content Types for Inbound Marketing

ClearVoice

It must also possess elements of quality, like readability and the inclusion of actionable information. You’re not only creating content for a specific audience, but you also have to reach them with the information at a time that feeds into their needs. Long-form informative articles. Landing pages.