Engagio
JULY 20, 2023
Scheduling reports to auto-send according to a pre-set schedule keeps your CMO informed and keeps your programs on track. CMO: High Intent Keywords in the last week: Why will your CMO care? Intent data is a tremendous source of insight for CMO’s. Intent can support your SEO Strategy as well as your social media and blog topics.
Content4Demand
AUGUST 11, 2021
Many marketing teams pour their energy into grabbing as many leads as they can—quantity over quality—that may have little or no intent to buy. This information can help you learn what is and isn’t working as these early-stage prospects make their way to the things that will demonstrate a clearer correlation to dollars earned.
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Leadspace
MARCH 31, 2022
Their Go-to-Market team was tasked with doubling Sales Qualified Opportunities driven through both new logo capture and installed base customers. These third party sources include over 180 fields of account firmographics, lead/contact demographics, intent and semantically-mapped skills. The Challenge: Double the Pipeline.
Engagio
JANUARY 14, 2021
Intent — Find the accounts that are showing interest in your product or your competitor’s. This information provides insight into who the best accounts are, the most effective way to reach them, and when.). At Demandbase, we use machine learning to identify this information; we call it the Qualification Score.
Zoominfo
OCTOBER 21, 2021
This is a perfect analogy to what actually occurs in the sales process , where information starts out broad in the beginning and gets incredibly granular towards the end. Implementing a sales funnel helps business development leaders understand its entire sales cycle. Has your prospect followed you on social channels?
markempa
APRIL 27, 2017
Be sure to provide different kinds of information to your prospect based on what point they are in the customer buying journey. During this stage, you’ll share content to help progress them from interest towards purchase intent. At this stage, you’re moving them from being lead to a sales qualified opportunity.
markempa
MARCH 2, 2017
During this stage, you’ll share content to help progress them from interest towards purchase intent. At this stage, you’re moving them from being a lead to a sales qualified opportunity. This is where the hand-off from marketing to sales takes place and where people ultimately make the buying decision.
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